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Aids arts program for underprivileged youth

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By: Jamie Matusow

Editor-in-Chief

Lancôme has announced its commitment as patron of the foundation created by France’s first lady. Established in spring 2009, the Carla Bruni-Sarkozy Foundation aims to encourage access to culture, education and knowledge in order to fight exclusion and social inequality. Its programs will go to initiatives for the most vulnerable in society, those disadvantaged by social and economic background, by ethnic origin, or by mental and physical disability. The Foundation comprises several programs designed to promote the fight against illiteracy, access to arts and culture, digital solidarity by diffusing free and qualitative artistic content, and last but by no means least, access for students from even the most modest backgrounds to major art schools.

Lancôme has chosen to pledge its support to this latter cause, given its unfailing faith in the fundamental role education has to play in the development of young talent. This commitment aligns with the brand’s natural proximity to the realms of art and beauty, while staying true to its vocation: “to accompany every woman and man on their quest for personal fulfillment and thereby reveal the richness of their individual personality.”

This program, called “Lancôme Revelations”, has been developed for students in their final year of French high school in disadvantaged communities. For many of them, due to a lack of means, information or due to self-censorship, studies in art seem unthinkable. The program’s mission is to introduce these students to the creative professions, bring out their artistic abilities, reveal their true talent, and accompany them as they pursue further studies.

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